Wednesday, November 25, 2009

Today our assignment was to find a PSA on racism that was really effective in getting it's point across, then analyze it.

This video is a compilation of fast cutting interviews. All shots are the same zoom, showing people interviewed from the waist up. This video is about stereotyping. It works because the people in it all have the laid back and dismissive attitude about stereotypes, instead of making a big deal over them just make them seem silly. It's original because it doesn't try too hard to demonize racism, it's just a bunch of average people talking about stereotypes and making the mere idea of stereotypes seem preposterous. Lot's of videos have a stereotypical minority being bullied, which only perpetuates the stereotype. I also thought it was really effective having the man with the strong stereotypical Indian accent during his interview saying "do I have to talk like this" with no accent, breaking the third wall and making Indians seem more individual. The video ending is also really memorable, it cuts to an interview of a what appears to be the stereotypical North American named Josh, but he ends up having all the stereotypical traits that are assigned to minorities.

The only sound effect used was the beep between scenes, and only in the out cuts.
There is a slow mellow song in the background. It also highly contrasts with the sound track during the out cuts. There is little in terms of effects, music, sound etc. Also the the final interview seems very conclusive and powerful when he says "My name is Josh, and I'm from Earth" in contrast to all the other interviews where the people say what country they are from. This video is very effective dismissing stereotypes and individualizing people that might be stereotyped.